Social media is a way of life nowadays. A large chunk of a businesses' advertisement budget is dedicated to their social marketing campaigns where they try to build a brand presence and gain a following. Companies hire the staff, outsource SEO, create online advertising campaigns, all to try and conquer social media.
You, as a job seeker, need to do the same as these companies. You need to think of yourself as a business, with a public image and try to create a brand of yourself to present to prospective employers. Spend time on your social profiles to get them up to scratch (and clean them up!)
Twitter is an excellent job seeking tool, if you know how to use it in this sense. If you are new to Twitter, check out the eGuide first for tips.
Hash tagging is the process of putting a hashtag (#) in front of a word or collection of words that has no space in it. It allows the user to allocate a category inside a Tweet that can be used by others to find that Tweet. For example:
Now anyone on Twitter can click on #PHP /#devjobs / #ukjobs / #IT and they will be taken to a list of all the Tweets in the world that contain that specific hashtag. This is very powerful for a job seeker, as you can monitor popular hashtags, or hashtag yourselves with job seeking messages.
I will split the hashtags up into categories, so that there is the general job seeking hashtags that you can use for any job, and then industry specific hashtags that one would use to target specific sectors.
Also check out this article, Top 100+ Job Search Hashtags on Twitter. However bear in mind that it is very US centric and some of the hashtags will be irrelevant for the UK job market.
#job and #jobs
#devjobs (Software/Web Development jobs)
#webjobs and #developerjobs (getting used slightly more now)
#IT and #ITjobs (IT & technical jobs)
#techjobs (Technical /IT /Engineering related jobs)
#marketing and #marketingjobs (Marketing Jobs)
#digitaljobs (Digital related jobs, digital design etc)
#salesjobs (Sales jobs)
#adminjobs (Admin and PA jobs)
#hrjobs and #humanresources (HR jobs)
#energyjobs and #greenjobs (Energy and environmental sector jobs)
#engineeringjobs (Engineering jobs)
#legaljobs (Legal profession jobs)
#graduate #grad #gradjobs #graduatejobs (Graduate jobs in any sector)
and so on..
You can pretty much find any job in any sector by searching the sector and putting a "jobs" or "careers" suffix on the hashtag.
You can use most of the general job searching hashtags for advice, as most of them will have a wealth of advice being posted every minute. Here are some more for just advice:
Remember, you can experiment by searching for your own hashtags and see if anyone else is using it. If it is popular, use it in your job seeking tweets.
Another handy tip...when you post a 'looking for work' Tweet and use a hashtag, try uploading a picture along with the Tweet. The reason for doing this is that every person or company that views the hashtag list, can see the images associated with those Tweets. It is a very easy way to catch an employers attention! Something like a poster saying what your skills are, a screenshot of your portfolio work, etc. It can be anything. The more creative the better, as this will entice employers in.Back to Candidate blogs