Deciding On The Right Recruitment Marketing Mix

By Tony Restell

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I really like the following Content Marketing Matrix, when looked at with your recruitment marketing hat on. How to position ourselves on this matrix is something we're thinking about - and experimenting with - here at Social-Hire.com

But what about you?

What is fascinating when you start to consider the options here (click on the graphic to enlarge) is that the right mix will be quite different depending on a number of factors, not least the brand you're recruiting for and how established it is / how it is already perceived in the candidate market.

Should you be:

  • Running Career Webinars?
  • Launching Competitions?
  • Filming videos?
  • Participating in forums?
  • Publishing infographics?

The answer depends on whether your greatest need is to educate candidates about your company; to inspire them to want to join; to convince them yours is the right business for them; or to entertain as a means of reaching out to new prospective candidates.

I hope this provides some great food for thought as you plan out your recruitment marketing strategy for the remainder of this year.
 

Deciding on the right recruitment marketing mix

 

 

 

About the company

At Social Hire, we don't just do social.

What the Social Hire gang loves is making a difference for our clients, and we don't want to waste your, or our resources on campaigns that aren't right for your organisation, if it doesn't get your organisation the difference you need - we prefer a better approach. When your business utilises social media management, Social Hire get your brand the exposure it needs and offer your business the lift it needs to improve.

Isn't it time to stop making difficult personnel choices that don't work well for your online marketing?

The social media marketing team in our company are the best in the business at helping our partners enhance their online marketing. We create and implement original social media marketing plans that help our customers accomplish their organisational objectives and build up their online footprint.

Our team are a company that assists our customers further their digital footprint by giving digital marketing on a regular basis.

You might like these blog posts 3 Social Media Marketing Tips to Maintain Visibility on Mobile Devices, 6 Problems Associated With Outsourcing And How To Prevent Them, Social Media for Business, and Marketing Your Side Gig as a Digital Nomad.

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