An early evangelist about the power of social media and mobile technology on business, Erik Qualman is one of the go-to experts on the trends, issues and best practices surrounding digital innovation.
The author of Socialnomics, Digital Leader and What Happens in Vegas Stays on YouTube recently caught up with us to offer his top level insights on using social media for recruiting. Here's what he had to say:
Socialnomics = Word of Mouth on Digital Steroids. The book is used by close to 200 universities, as it teaches how social media is changing the way we live and do business.
Any issues that relate to privacy and also ratings and reviews. People are starting to have ratings via things like LinkedIn Endorsements and Recommendations, Klout, Kred, etc.
It is huge today and will actually be where almost all recruiting starts and ends in the future. You have to understand that social media is simply a synonym for relationship-building.
You might lose a candidate if your company blocks social media at work. This sends a cultural message to great candidates.
Likeable Local. They even use Snapchat to recruit. Chris and Dave Kerpen are amazing!
Be genuine and transparent.
LinkedIn, YouTube, Google+ (hangouts).
Make sure your digital stamp (profile/items/posts) project the brand image you are trying to convey.
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