Social Recruiting Mistakes Your Organization is Making Now

By Tess Curle Taylor, PHR, CPC

Share on: 

HIRING A SOCIAL MEDIA MANAGER?

Don't hire someone without first tuning in for this essential advice.



social recruiting mistakesSocial recruiting is very important, especially when it comes to finding the best talent available for your organization. Companies of all sizes need to use social media sites to recruit new employees. Whether this includes Twitter, LinkedIn, Facebook or Instagram, social media sites can play a major role in the recruitment of new employees.

4 Big Social Recruitment Mistakes You Could Be Making 

Companies that use social media for recruiting could also be making mistakes. Don’t let the mistakes discussed in this post hurt your recruitment process.

Mistake #1 - Absence of a Social Recruiting Plan

If your company has already begun recruiting employees online, you need to check if there is a social recruiting plan in place. If there is no plan in place, you will not be performing the recruitment process effectively. Prior to beginning any recruiting of candidates online, it is best to have a plan in place that outlines the goals of the program. This will help your company identify the target audience of your posts, where the audience spends most of its time online and keep track of all the applicants you meet along the way.

Mistake #2 - Failure to Engage with Followers

All companies with accounts on social media sites need to be engaging with their followers. Even if they find candidates through second-and-third connections, the engagement level must be very high. Your company needs to share unique content across every social media account that is in operation. This is the best way to increase your brand online.

Make sure any job openings at your company are posted on those social media accounts and that they target the right audience. Relevant content is key here because if you are only posting jobs, you will not gain enough followers on your accounts who can look at and apply for those jobs.

Mistake #3 - Skipping Analytics

One thing that is very important when it comes to social media recruitment is that companies should not skip out on analytics. When you use a social recruitment platform to analyze what candidates are doing online and where, you will be able to focus your time where it is needed. When you ignore analytics, your company will waste its time and energy posting on social media sites that do not grasp the attention of candidates. Analytics might show you that Facebook is driving candidates to your company, which means that you can focus your time and content on Facebook.

Mistake #4 - Ignoring the Candidate Experience

The application process at your company must be easy and as seamless as possible. When you have candidates who apply for a job, but never hear back from your company either way, they likely will not return to apply for a job in the future. You need to come up with a system that provides applicants with feedback in one form or another.

Using social networks to improve the candidate experience is paramount to success. Connect with candidates, engage them in conversation, and keep them up-to-date on hiring initiatives. Integrate social recruitment tools that are pleasant for candidate’s to use. Try to keep things simple and respect the candidate’s time and effort.

Learn from the above social recruitment mistakes. Get to know some new social recruiting methods and tools that can streamline your processes.

Image Credit: © bahrialtay - Fotolia.com

  Back to Recruitment blogs