The Benefits of Social Media Recruiting

By Irina Nagy

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Recruiting the best candidates is critical to any company’s success today and many exciting tools have been created to help them find and source the key talent. But choosing the most suitable tool to meet an organisation’s specific needs can become a tricky job for employers.

There are lots of options to source candidates these days – either through social media, or different job boards, referrals, agencies or with the help of an ATS system. After attending the Social Media in Recruitment Conference I got very curious about social media recruiting and I decided to do a bit of research.

I asked myself why has social media recruiting become such an important subject in the HR world? Why should companies use it? What are its actual benefits?

What I discovered was that there are more devices connected to the Internet than there are people on Earth, that 40% of people socialize more online than they do face-to-face, 100.000 tweets are sent, 2 million queries are searched on Google and 684.478 pieces of content are shared on Facebook every minute.

Here are some statistics made by Creotivo about the most used social networking channels:

So, social media makes real time engagement possible and allows companies to develop deeper connections with clients in ways that were previously not possible.


All in all, recruitment is all about sourcing the right talent so having more options is better for employers and job seekers as well. Social Media for Recruiting is about creating that passive audience, a ready-made pool of potential talent.


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