5 Advantages of Mobile Marketing for Businesses

By Alex Slichniy

Share on: 

Have you ever wondered how you could quickly reach out to more customers?

If yes, you must start using channels which resonate most with consumers, such as mobile marketing.

It offers many unique benefits listed in the infographic below by AppGeeks.

Let’s take a look at the following five.

 

Omnipresence

Today, mobile penetration is over 90% for U.S. adults. That said, high rate of adoption is not the only reason why mobile devices have a huge potential as a marketing tool.

Other two compelling factors are:

  • People carry their mobile devices wherever they go;
  • On average, people check their smartphones more than three times every hour.

In other words, a well-crafted mobile marketing campaign can help you not only reach out to more people than before but also get them to engage with you faster.

 

Ease of Use

Mobile marketing campaigns, whether they are MMS or SMS, are typically short, simple, and straightforward. These three qualities increase the chances of consumers reading or watching your entire campaign and making purchases by clicking the inserted link.

 

Easy to Track

Even the most well-designed campaign will eventually prove useless if you can’t measure its impact. Thankfully, this is not a problem with mobile marketing campaigns.

They are super easy to track and analyze because users will either click on the links or not. Measuring the click-through-rate of your campaign will give you a fair idea about your campaign’s success or lack of it.

 

Cost-Effective

Compared to traditional advertisements, SMS and MMS messages are considerably cheaper, making mobile marketing a great option for all those businesses that have budget constraints.

 

Higher Response

Consumers are more likely to make a purchase after reading a mobile marketing campaign then after watching a desktop marketing campaign. According to a survey, compared to the average desktop conversion rate, mobile conversion rate has increased by 64%.

 

Want to know more reasons why you should embrace mobile marketing?

Check out the infographic below, which provides greater insights into the advantages of mobile marketing and also shows how top brands are leveraging it to improve their bottom-line.  

What does our team do?

The team at Social Hire won't just do social media management. Our team work with you to ensure your business sees great value from the service and that your team gets tangible results.

What the Social Hire gang loves is making a difference for our clients, and we don't want to waste your, or our resources on campaigns that aren't right for your organisation, if it doesn't get your organisation the difference you need - we prefer a better approach. When your business utilises social media management, Social Hire get your brand the exposure it needs and offer your business the lift it needs to improve.

Isn't it time to stop making difficult personnel choices that don't work well for your online marketing?

The social media marketers in our company are the best in the business at helping our partners enhance their online marketing. We outline and implement cutting-edge social media marketing plans that help our customers realise their organisational objectives and further their social media presence. Our experienced team of digital experts do your social media strategy creation and management in an uncomplicated monthly plan that is cost-effective and is genuinely useful, whatever results you demand from your marketing team.

Our group of specialists are an organisation that helps our clients boost their social media marketing by offering social media management services on a monthly basis.

You might like these blog posts 4 Reasons Why Transparency is Important, Branding that Attracts Millennials, 7 Steps of Social Media Branding: From Noob to Pro, and Is Digital Marketing Misleading the Online Audience.

  Back to Small Business blogs