6 Tools That Will Make Your Social Media Campaigns a Breeze

By Nate Vickery

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Even though social media still isn't quite universal, it's really getting close. Let's look at some of the facts. For instance, according to Pew Research Center, roughly 78% of Americans had at least one social media profile in 2016,  50% of these users have two or more social media profiles. Furthermore, the number of social media users is expected to grow from 2.1 billion to 2.3 billion in the next two years. Which means that by 2018, one-third of world's population will have a social media presence.

Now it may be true that measuring ROI is still pretty hard (more than 45% of marketers aren’t sure whether any social channels generate revenue), however, social media marketing is still crucial for the success of your business. According to Social Media Examiner research, roughly two-thirds of marketers plan to increase their social media budgets and activities on Twitter, Facebook, and LinkedIn in the next twelve months.

Naturally, writing a blog post, Tweeting and updating your Facebook page while still running a business can cause you untold strain. In short, there is definitely a need to streamline your social media presence, while at the same time focusing on the core of your business. Fortunately, there is a wide range of apps and tools that can help you run your social media marketing campaign, practically effortlessly.

Finding your Audience

Followerwonk

If most of your target demographic can be found on Twitter, Followerwonk is the tool you need. It helps you to search bios by keywords and helps you build a list of influencers. For instance, if you select to search "business manager" the tool will filter out any Twitter profile that mentions this exact phrase in the bio.

Traackr

This tool also helps build an influencer list, however, unlike the tool above, it won’t limit you to Twitter. Traackr searches all public-facing platforms and creates full profiles for every person on the list, ranked according to resonance, reach, and relevance. What’s more, it also allows you to identify how to best engage influencers, based on their content and social footprint.

Lead Generation

MarketHub

You’re probably looking for a way to grow your business through Twitter marketing, so if you want to increase the number of your followers and social interactions significantly, think about using MarketHub. The tool enables you to curate content, promote your Twitter presence and will give you in-depth reports about what’s working for your campaign what’s not.

Oktopost

Here we have a rather simple social media platform, which makes it simple for you to time and publishes social media posts, engage with potential customers and even improve social advocacy of your employers. All in all, Oktopost allow you to amplify your brand messages, and in turn, improve your lead generation efforts.

Workforce/Campaign Management

Spredfast

Two years ago, Spredfast merged with Mass Relevance, the technology famous for displaying social media ads and elements in TV shows such X Factor. Since then, it boasts four main components: Experiences (drive engagement through contests); Conversations (planning, organizing and managing campaigns); Intelligence (finding conversations that matter to a brand) and Spark (enables collaboration through content sharing).

Shift Planning

Shift Planning is a drag and drops scheduling app that lets you manage up to twenty employee schedules. It includes basic payroll and HR functions that will help you track vacations, contact info and most importantly, hours worked. It will allow you to track how much hours your employees put into your campaigns and create different schedules every week.

Final Thoughts

As we mentioned in the opening paragraph, billions of people use social media every day, which explains why social media marketing is so significant today. However, it is going to become even more significant tomorrow. According to a study sponsored by Turner Broadcasting, in a couple of years, even as millennials enter a new life stage – get married, become parents etc. – they still keep their consumption habits. Therefore, when millennials start turning 40, their media consumption will still look more like that of today’s millennials than of today’s middle-agers.  

In addition, IT and software companies are creating better and faster business solutions basically every day. This means that you have to stay in touch with new business practices and solutions if you want your business to stand out from the crowd and have long-term success.

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