The day a Doctor tells you that your child has leukaemia. It’s too awful to even try to put into words. The years of treatment that follow are bruising too – on the child, the parents and your broader circle of family and friends.
When we were hit with this news back in 2009, I was astonished by the acts of kindness and by the level of support that came flooding in from my online network. Over 200 of my LinkedIn contacts donated to a charity fundraising page I created, which helped me feel like I was doing something constructive rather than wallowing in the situation. There was a constant stream of uplifting messages, offers of support and contacts of people who’d been through something similar. It made a huge impression on me – and I vowed to do the same for others whenever I could.
Using Social Media To Help Maya
Checking my LinkedIn inbox this week, I’m struck by one message. A little girl called Maya is battling Leukaemia at the age of just 4. The same delicate age James was when he was fighting Leukaemia. One of my LinkedIn connections is a friend of the family and is shaving his head for a charity that conducts research into this disease. Could I help?
Donating is great – and if you can spare a few dollars then please do support their cause. But I felt in the unique position of being able to do more. I could offer support to the parents, in a way that those who’ve not been through this battle simply cannot. And I could call on our social media following and the reach of our site to try and spread this message far and wide.
Whether or not you feel in a position to donate, all of us can use our social networks to make a difference. If everyone who reads this takes action and shares it on one of their social networks, just think how many people will be drawn to Maya’s plight. How much more money could be raised for the charity.
Using Social Media To Build a Brighter Future
The difference that these charities make is enormous – and so the difference you can make by donating or by sharing this page is enormous too. If we’d been hit with this devastating news just 15 or 20 years earlier, James’s chances of survival would have been almost non-existent. Fast forward to today and the overwhelming majority of children like Maya and James will make a full recovery. But only because of people like you who’ve supported the cause. By using our social media to spread messages like this one, we can help ensure that the future for children is brighter still. Who knows, within a few years we may have beaten childhood leukaemia completely.
Will you help by sharing this message today, or by donating to the research programme? Thank you so much.
Thanks to everyone who reached out to support us back in 2009 / 10. James is now a happy, healthy young boy who beats his Dad at football, tennis, skiing and pretty much any other sport you'd care to mention! If you were someone who showed us kindness at that time, thank you.