How the 2014 Words of the Year Reflect Your Digital Profile

By Martin Buckland - Executive Career Management Professional

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In recent weeks both Merriam-Webster and announced their picks for 2014 Word of the Year. Merriam-Webster chose Culture as the #1 word while selected the word Exposure. Neither one of these are new words invented in 2014 but were chosen due to their increase in lookups.

“Celebrity culture” was a trendy search term, but so too was "corporate culture" and this is where the messages portrayed in your digital profile become critical. While a resume succinctly portrays your career accomplishments, the comments you make, postings you share and professional profiles on all social media sites shape future employers assessment of your cultural fit to their organization.

As the power of broadcasting and advertising grew in the mid-1950s, the definition of exposure was revised to mean: the act of bringing to public attention, especially through media coverage; publicity. By 2014, the definition was altered once again to: an act or instance of bringing to light, revealing, or unmasking crime, misconduct, or evil.

A key recruitment tool has become the Google search. Recruiters and HR professionals will perform a Google search of your name and review the results populated as they progress during the selection process. The results of your digital exposure can advance or hinder your candidate status. If your strong online presence clearly portrays your industry knowledge, experience, personality, and professional image, you’ll likely advance within the recruitment process. If your online presence exposes digital dirt, either negative or inappropriate comments posted by you or associated to your name, your candidacy has hit a dead end.

In other words, your social media exposure has publicly brought to light your misconduct leaving the impression you are not the right fit with a company’s corporate culture.

One in three employers have rejected applicants after performing an online search. If you’re serious about managing your career, ensure your digital profile is 100% positive and professional.



Martin Buckland, President of Elite Resumes, is a leading resume writer, career coach and job search strategist with a global clientele. Martin currently holds the following certifications: Certified Professional Branding Strategist, Certified Professional Resume Writer, Certified Employment Interview Professional, Job and Career Transition Coach, Certified Job Search Trainer and Co-Pilot Executive Coach. Visit his website at

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