What's Your ONE Word?

By Martin Buckland - Executive Career Management Professional

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In helping my clients uncover their personal brand, I always ask them to describe themselves using single words of strength. I don’t want to hear you’re reliable, dedicated or punctual…those words are weak, overused and meaningless. Some of the most resonating words my clients have shared are: indomitable, courageous, charismatic, instinctive, sagacious and persuasive.

Interviewers are now increasingly asking you to describe yourself in ONE word as part of the hiring process. Do you have a response?

Everyone has ONE word; it just might take time to research and determine your optimal ONE word. Start by making a list. Feel free to seek input from friends, family, co-workers and anyone else in your network.

Be strategic in selecting your ONE word. Consider not only who you are as a person but who you are in relation to the job function and your field of expertise. What ONE word would make you stand out from your competition in the job market. What would an invaluable characteristic be for someone with your expertise and credentials?

Once you’ve selected your ONE word, be prepared to expand upon that in both your resume and in an interview citing an example of how you embodied that characteristic in your professional career. A resonating ONE word can quickly spiral into further discussion of your unique promise of value and ultimately lead to your next career challenge. After all, change begins with one step or ONE word.

What will your ONE word be?


Martin Buckland, President of Elite Resumes, is a leading resume writer, career coach and job search strategist with a global clientele. Martin currently holds the following certifications: Certified Professional Branding Strategist, Certified Professional Resume Writer, Certified Employment Interview Professional, Job and Career Transition Coach, Certified Job Search Trainer and Co-Pilot Executive Coach. Visit my website at http://aneliteresume.com/

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