How to Outsource and Attract Candidates Through Social Media

By Kristin Savage

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Online recruiting is one of the best ways for any company to find truly dedicated and skilled employees. While traditional recruiting methods will never go out of style, but in today’s society, social media and online platforms can play a very important role in the recruitment of new employees for any company.

There are plenty of social media sites such as Facebook, Twitter and LinkedIn can offer recruiters a great and easy way to find potential employees who fit all the qualifications they have in mind. The trick in this though is to know exactly how to find these candidates. Here are some tips to help you get a better understanding of the subject.

Why choose to recruit on social media?

Recruiting on social media can offer your company many benefits and it can also truly simplify the process of hiring. The way the internet runs in our time and day has made people want to share everything and anything about their lives online.

With Facebook, Instagram and Twitter being the leaders of online information sharing, you can probably find more than enough information about a potential candidate just by taking a look at their profiles. This will potentially help recruiters verify the person’s past experience claims and help them have a better idea of the person’s personality and future commitment in the company.

Social media is not only a great tool which helps connect people, it is also a great and cheap way to promote your brand and build networking opportunities with other companies. In return, this will give you the opportunity to meet a lot of people. So, next time you are looking for a new employee, you won’t have to look that far.

Start with the right niche networks

Finding the right candidates online can only happen successfully if you are willing to look for them in the right places. While the most famous social media platforms are those which attract the most people, if your company follows a particular niche, there will definitely be plenty of websites which will help connect you with professionals in your field who might just be looking for a job in their sector.

You can easily find popular social media platforms with just a Google search. In order to give you an idea of which websites you can look on, here are some of the most popular ones for some equally popular niches:

  • You can find great designers on platforms such as Behance.
  • A social media platform greatly used by developers is GitHub.
  • Most marketers will probably be sharing their ideas on Warrior Forum.

You can take these websites as a guide and look for similar platforms online which will help you come in contact with professionals in the field you are interested in. Niche networks will truly offer your company and recruiters many more candidate options than just the regular social media platforms most people think of on first notice.

Keep a complete company profile online

Even if you think that you are the only one who will do some digging in order to find the right people to work with, you need to keep in mind that making sure your company looks professional and trustworthy is just as important. This is simply a matter of making sure that when you find the right people, they decide to give your company a chance too.

If you use social media platforms such as LinkedIn you will have to put in enough time and effort in order to keep your company’s profile fully completed and up to date. When you sport a completed company page, is it first of all a lot more likely to show up in LinkedIn search results. On top of that, people who are actively looking for a job will have the opportunity to take a simple look at your page and learn everything they need to know about your company.

Attracting people through these platforms comes from giving out clear and precise information. There are many scammers online and you if you wish to use social media platforms to your advantage you need to make sure that your company is as open as possible online.

Be active on popular social media platforms

Last but not least, you should also not forget to use the most popular social media platforms to your advantage. As mentioned previously, Facebook, Instagram and Twitter are three of the platforms that attract the most people on a regular basis. By creating a profile for your company on these three platforms, you are essentially doing to very first step in order to connect with professionals in your industry.

Probably the best thing you can do is be frank about the fact that your company is looking for professionals to hire for a certain position. While this might attract people who might not be fully fit for the job you have open, it can help you have more options to choose from.

This is probably the best way to source and attract potential employees to your job opening and eventually to your company. On top of that, these social media platforms are free of charge and you can easily spread the message of your job opening through some helpful B2B networking.

Being active on these platforms will help you in plenty of ways. First of all, your page will attract more followers and that will only help your company’s reputation grow online and your posts to reach out even further. On top of that, you will also be able to show people who are interested in your job opening that your company is legitimate and present.

Finding the right employees online can be a lot easier than you think

Social media platforms have been created in order to bring people together and to improve and simplify communication. You can easily use these great tools for your own benefit and if you take the right steps, you will be able to attract the right candidates for your company without having to put a lot of effort into it.

You will always have to make sure that your online presence is strong and active and that you always provide people with enough proof about the legitimacy of your organization. The best way to catch a potential employee’s eye is with a good job description and a sense of security. These tips will truly help you find your place in the social media platforms and will allow you to source and attract the best candidates for your company’s needs at any time.

Kristin Savage has graduated from Columbia University where she was majoring in Germanic Languages. Besides English as her mother tongue, she also speaks German and Dutch fluently. Currently, Kristin is studying Spanish and planning to obtain her PhD in Applied Linguistics since she is interested in how to use her to some extent practical knowledge of language processes in everyday life. She has been a writer at Pick Writers for a few years and is known for her thorough approach to all the tasks and aspiration to fulfil assignments with flying colours. 

 

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