Setting Yourself on the Road to Success with Social Recruiting

By Cheryl Morgan

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Because social recruiting allows you to attract top talent for open positions it can be a wonderful solution for your company. However, it doesn't become a smash success overnight. This powerful recruiting tool requires focused efforts and hard work. Set yourself up to reap many professional rewards by taking these steps to success.
 

Create a Customised Strategy

No two social recruiting strategies should be alike. You need to develop the best strategy that will meet the unique needs of your business and potential recruits. This strategy should outline how you plan to use your social recruiting accounts to build relationships and get the word out about immediate employment needs.

Your strategy should also specify how you plan to help complement the reputation of your business or even help expand it. Ultimately, the social recruiting process doesn't exist in a bubble, and you need to make sure it's in line with the overall needs of your company in order to achieve and enjoy long-term success with it.

Social recruiting
Post content that is relevant and useful for your target audience.
 

Set Ambitious and Realistic Goals

When you are evaluating and planning your social recruiting activity, it's very important to set goals that will challenge you, but they should also be realistic. Not only are overly ambitious goals impossible to reach, but they can be detrimental to morale and overall progress. Set goals that are clear and measurable, such as when you hope to reach a certain number of followers and what percentage of applications you'd like to see coming through social channels within a certain timeframe. When every goal is reached, email your team in celebration with your congratulations. This encourages ongoing motivation and future success.

Provide Useful Content

The thing that will be most likely to attract potential recruits is a popular social media page that is full of useful content. You need to post regularly to your social media accounts. That means posting at least several times per day on weekdays. Also, you need to share a mixture of content - some company related but pieces related to your industry too like upcoming events and conferences.  
 

Be Social Media Savvy

In order to be especially relevant and easily connect to a greater number of potential recruits, you need to be social media savvy. This also creates a good impression of your organisation. 

Use hash tags when possible (but don't overdo them). Hash tags allow people to find your posts when they click on posts that others have made with the same hash tag. In order to best take advantage of this tool, use hash tags that are trending and are appropriate for your posts. Use images with your social media posts because image-based posts are almost always more popular.
 

Conclusion

All these steps are crucial in order to thrive in the challenging but rewarding world of social recruiting. It can also be worth calling in a specialist for advice and to ensure you are on the right path. If you'd like to have a free review of your social media strategy then book a time with the Social-Hire team, who would be delighted to help. 

 

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