Social Recruitment Strategies to Learn From: Red Bull

By Lindsay Shoemake, JWT INSIDE Account Coordinator

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Sure, Red Bull ‘gives you wings,’ but there’s much more than what meets the eye when it comes to the brand’s strong social recruitment initiatives. Not only does Red Bull pack a punch in the energy-lifting realm, but they are also a leader in recruiting and retaining the best talent for their team. Learn more about how Red Bull is pulling out all the stops and implementing unprecedented tactics on social media.

Red Bull’s career site cuts to the chase.
Rather than enticing potential hires with the fluff of in-office employee parks, Red Bull’s career site aims to ramp up potential employee engagement by focusing on their product – they even have a disclaimer on the site that states, “We don’t have videos of smiling employees enjoying free lunches and bean bags in colorfully painted offices. Instead, please judge us by the quality and professionalism of what we produce across our many projects and products.”

How’s that for being direct?

The career site is also highly functional and easy to navigate – job seekers can browse opportunities by both job function and region, and there is a separate search section that details student job opportunities. In addition, the site provides current employee engagement stats, which show job hopefuls what Red Bull has already accomplished and how they have join an elite team.

LinkedIn is a valuable, informational newsfeed.
Red Bull’s LinkedIn profile serves as a wealth of information, sharing everything from its number of current employees to mentions of the brand in the news. The branding of the page follows in the footsteps of the brand’s career site, making for a seamless, familiar experience for interested applicants who may be perusing all of Red Bull’s social recruitment strategies at once. The profile also posts intermittent job opportunities, but primarily directs visitors to Red Bull’s career site to apply for new and exciting employment opportunities.

Red Bull’s Facebook app is one-of-a-kind.
The brand’s Facebook app is a leader in the social recruitment sector, and serves as the perfect, visual job search tool for applicants interested in working with the company. The app sources open positions within the company by location, and provide a fully interactive map that shows candidates where Red Bull opportunities are located by state. Currently living in New York? Simply click on the state and any available opportunities will pop up. Interested in learning more about Red Bull’s social recruitment initiatives? Visit all of the high-energy brand’s social recruitment channels by following the links below!

- Career site
- LinkedIn
Facebook app

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