The New Age of Recruitment by @JamesRCS

By Social Media Manager - James R.C. Smith - Vancouver, BC

Share on: 

Long gone are the days of stuffy job-salesmen with lists of telephone numbers for potential candidates, taking days to respond to an email and having a website as old as the faded sign on the door. Now the headhunters and talent resourcers must be able to connect with current and potential candidates via a much wider network. People expect to be responded to within the same day and want to feel engaged, valued and reachable.

 

Social Presence

Any brand is expected to have an online presence. This is no exception for recruitment companies, especially if you want to be seen as ‘connected’ and approachable. If your target audience (the talent) is on Twitter, then you better be posting your jobs, sharing industry news and making sure that you’re seen as valuable contact. If the recruiters are looking for new candidates on LinkedIn, then the whole team should have regularly updated profile pages with a consistent image, which includes a suitable photo.

 

Branding

The brand image is everything, not just for the company but for both the personal brand of the recruiters and the candidate. If you are an online presence in any forum, it is your responsibility to represent yourself in the best possible light. Your résumé is no longer just the two sheets of paper you hand to a potential employer, it’s everything you are, online.

 

Online Relationships

Job-seekers want to feel valued, everybody does. An effective way of achieving this is to connect with them on their chosen social platform. Twitter and LinkedIn are both suitable for this as you can share links, follow activities and view other professional relationships. Facebook however should remain a personal network.

In-house databases of company contacts and attributed fields are quickly becoming obsolete. With LinkedIn groups, followers and company pages, it can be easy to organise your contacts into specific skills sets and professional qualifications, as well as by location and salary band.

 

New Skills

The recruiters have to be online savvy and approachable while online. As well as the aforementioned professional personal brand, they have to be able to understand the newly developing technical and online skills that the talent they’re looking for will need for a new role.

 

References and Endorsements

Lastly, background checks and asking for references doesn’t have to be a long process. A complete LinkedIn profile should contain some references from former colleagues, management or employee, as well as endorsements for each specific skill.

 

Gail Kenny Recruitment is fully aware of the responsibilities involved in being one of the foremost travel recruitment companies in the country. We are proud to offer a host of outstanding and highly recognised clients and search for the very best talent the industry has to offer.

For the very latest in travel jobs in the UK and beyond, join our LinkedIn group and follow @gailkennyrec on Twitter. See you there!


Image Credit: Vincent_AF

 

About the company...

The Social Hire team never just do social media marketing.

What the Social Hire gang loves is making a difference for our clients, and we don't want to waste your, or our resources on campaigns that aren't right for your organisation, if it doesn't get your organisation the difference you need - we prefer a better approach. When your business utilises social media management, Social Hire get your brand the exposure it needs and offer your business the lift it needs to improve.

Is it important to you to increase the digital footprint of your business by utilising online promotion, but can't work out how to begin?With the professional understanding of our digital experts working in your business, you can begin to see interaction, brand loyalty and enquiries get better without having to take your team out to spend time on ineffective marketing strategies, or spend money on a internal marketing manager with a view to get results that may not deliver!

We create and implement original social media marketing plans that help our customers accomplish their organisational objectives and build up their online footprint.

Our team of managers are a team that assists our partners improve their presence online by producing online marketing services on a regular basis. Our service is transparent and economical, which ensures that you get a great service and results that make a difference when you utilise our services. We arrange many different marketing services for enterprises from small businesses to large corporations to help make the most of of your company's social media marketing.

You might like these blog posts 6 Tips To Get You More Engagement On Your Instagram Stories, How to Decide When to Go From an Employee to an Employer?, How to Design a Great Website For Small Business - Tips & Mistakes to Avoid, and Your Design Matters: How Growth Opportunities Emerge From Graphics.

  Back to Recruitment blogs